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BMW Concept Circa 2015
With a design brief to create the BMW of 2015 by interpreting “the language evolution and the trademark essence in view of the company’s future perspectives,” students from Turin, Italy’s Istituto Europeo di Design came up with some fresh new bodies on which to affix the roundel. The radical designs incorporated such varied themes as relationships and community, African culture and design, and fundamental changes in structure and space. We can’t claim to understand every nuance of these thought provoking designs, but we can certainly pass them on to appreciate on a purely visual level. Click through the gallery above to enjoy.
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